For Twenty Eight, The Soundtailor created a music experience that reflects the hotel’s spacious, modern and lifestyle-focused character. The playlists were designed to enhance everyday guest moments with a warm and contemporary atmosphere.
Challenge
Twenty Eight was looking for a musical identity that matched its premium aparthotel experience and international audience. The challenge was to create a soundtrack that feels sophisticated and welcoming, while naturally supporting different moments throughout the day.
Approach
The Soundtailor developed a tailored music strategy based on the hotel’s positioning, guest profile and overall atmosphere. Carefully curated playlists were created for different dayparts, balancing relaxed daytime sounds with more energetic evening moods. The focus was on creating a seamless atmosphere that feels refined, comfortable and consistent across the entire guest experience.
Result
A recognizable sound identity that strengthens the atmosphere and positioning of Twenty Eight. The music contributes to a calm, modern and elevated hospitality experience where guests feel comfortable to stay, work and unwind.
"The Soundtailor perfectly understood the atmosphere we wanted to create. The music feels natural, stylish and fully aligned with our guest experience."
— Guido Lips - Head of guest experience