About
We believe every space
has a soundtrack
it hasn't heard yet.
The Soundtailor is a music curation agency for high-end hospitality venues. We treat sound as a design material — as considered as your lighting, your interior, your menu.
Philosophy
Sound reaches every corner of a space simultaneously. It shapes how guests feel before they've ordered, before they've sat down — before they've said a word.
Most venues treat music as an afterthought. A Spotify playlist on shuffle. A genre someone in the office likes. The result is atmosphere that's accidental at best, quietly damaging at worst.
We believe the right soundtrack changes how long people stay, how much they spend, and how they remember the experience. Music is not decoration. It's the invisible architecture of a space.
That's why we obsess over every track, every transition, every daypart — until the music is as considered as every other element you've built.
How We Work
Listen
We start by understanding your space, your guests, and the emotion you want to create. Every venue has a story. We learn it before we touch a track.
Curate
Drawing on deep knowledge across genres and eras, we build playlists that serve your dayparts, your seasons, and the arc of your brand.
Integrate
We work with Spotify and your existing system. No friction, no downtime — just the right music, at the right moment, in the right room.
Evolve
Guests change. Seasons change. We continuously refresh your sound so it never becomes background noise — and always stays intentional.
5+
Venues
4
Cities
24/7
Coverage
0
Accidents
What Sets Us Apart
Daypart precision
Morning arrivals, lunch energy, evening wind-down — we curate separately for each arc of your day. The same playlist at breakfast and dinner is a missed opportunity.
Brand coherence
Your music should be as recognisable as your logo. We shape a musical identity that guests associate with your venue, not with whichever algorithm served it up.
Living curation
We don't set and forget. Your playlists evolve with the season, with trends, with your guest feedback — keeping the atmosphere fresh without losing its identity.
What Partners Say
""At Elite Fit, every detail matters, including the music. The Soundtailor has created a sound that perfectly matches our brand and evolves with the energy of the day. Our members notice the difference, and our team loves how effortless it is to manage.""
Patrick Joore - General Manager, Elite Fit
Elite Fit
"The Soundtailor understands exactly how music influences atmosphere and experience. The playlists feel like they were made specifically for our guests and our hotel."
Diewertje Overbeeke, Culture Manager at Boat & Co
Hotel Boat & Co
"The Soundtailor understands how to translate hospitality into music. The playlists perfectly match the atmosphere and experience we want to create for our guests."
Guido Lips - Head of guest experience
ID Aparthotel
"The Soundtailor translated the feeling of our venue perfectly into music. The playlists elevate the atmosphere without ever feeling forced."
Guido Lips - Head of guest experience
The 51
"“The sound experience plays a key role in how guests perceive the space. The Soundtailor created an atmosphere that feels consistent, refined, and perfectly aligned with our identity.” - "
Guido Lips - Head of Guest Experience & Culture
The July London Victoria
"The Soundtailor perfectly understood the atmosphere we wanted to create. The music feels natural, stylish and fully aligned with our guest experience."
Guido Lips - Head of guest experience
The July - Twenty Eight
""The music at Vessel now feels like a natural extension of the space itself — it sets the mood the moment you walk in, and it just keeps working, service after service.""
Vessel team
Vessel
Frequently Asked
Questions we hear
before day one.
We build and manage everything on Spotify, integrated with your existing hardware or streaming setup. There's no new software to install and no extra system for your team to learn.
We refresh roughly 20% of every playlist each month — enough to keep the sound feeling alive and current, without losing the identity your guests recognise.
Hotels, restaurants, spas and boutique hospitality brands that treat every guest touchpoint as part of their design — from lobby to lounge to late-night bar.
After an initial call to understand your space and audience, we typically deliver your first dayparted playlists within one to two weeks. From there, curation runs continuously.
No. In most cases we work with the sound system you already have. If we spot an opportunity to improve coverage or clarity, we'll flag it as part of our consultancy service — never as a hard requirement.
Yes. We're happy to share sample playlists relevant to your venue type during the first conversation, and several of our case studies include the actual morning and evening sound we built.